Trade Marketing
Looking to create demand for your products at every stage of the value chain, including at the point of sale? Look no further than Knowhow’s Trade Marketing Package. Our comprehensive approach focuses on optimizing sales fundamentals, supporting sales force with well-designed plans for distribution channels, displays, promotional activities, and cost calculations. With our expert data analysis and sales insights, we will develop a market strategy that aligns with your brand strategy and delivers sales volume and value across the channel.
| Sections | Explanation |
| Market Insights | Unlock key insights into your target market with Knowhow’s Market Research Study. Our comprehensive approach involves collecting data and opinions from your target audience to discover market needs, level of competition, strategies, current pricing, and trends. With our expert analysis, we provide clients with actionable insights and informed decision-making support, including investment and project abandonment recommendations. |
| Product Listing Plan | Identifying the best distribution channels for your product range is crucial to ensure maximum reach and impact. At Knowhow, we develop a tailored list of distribution channels based on the nature and qualities of your products. Additionally, we provide a listing guide that includes the ideal number of on-shelf products for the first phase of access and subsequent phases, based on customer behaviour, feedback from retailers and customers, and pricing methods. Our expert approach ensures that products are optimally positioned for success in the marketplace. |
| Market Positioning and Visibility Rental Methods | At Knowhow, we understand the importance of brand visibility in driving sales and increasing brand awareness. Our expert team develops a comprehensive visibility plan for related brands, including brand positioning location, shelf share, planogram, primary visibility options, secondary visibility options, and visibility elements. Our tailored approach ensures that our clients’ brands are strategically positioned for maximum impact and visibility, capturing the attention of target audience, and driving sales. |
| Promotional Activity Plan | Promoting products or services requires a strategic approach that optimizes marketing tools, strategies, and resources to generate demand and meet objectives. At Knowhow, we provide a comprehensive promotional plan that covers all major events in the region and includes full-year promotional activities. Our expert team plans promotion methods and quantities, designs promotional packaging and visibility elements, proposes the best promotional prices, and calculates the total cost of all activities. With our tailored approach, you can be confident that your product or service will be promoted effectively, capturing the attention of your target audience, and driving sales. |
| Sampling and Tasting Plan | Tasting and sampling are powerful promotional tools that can drive consumer engagement and increase brand awareness. At Knowhow, we develop a full year tasting and sampling plan that can be tailored to support your promotional plan or implemented individually. Our expert team develops customized sampling methods, custom designs for sampling, stand designs, Free of Charge (FOC) calculation, and sampling costs. With our comprehensive approach, our clients can be confident that tasting and sampling activities will be executed with precision and efficiency, maximizing return on investment. |
| Social Media Marketing Plan | Social media is a powerful tool for reaching and engaging with target audience. We provide a monthly or yearly full social media posting plan that covers frequency as per the demand of our clients, with expertly designed and written content in several languages (i.e. English, Arabic, Turkish, etc.) presented in picture format. Our expert team also plans and develops social media promotion campaigns and a social media boosting strategy to maximize reach and engagement. With our tailored approach, you can be confident that your social media presence will be optimized to drive results and increase brand awareness. |
| Commercial Budgeting | At Knowhow, we set a comprehensive Advertising and Promotion (A&P) budget that takes into account all the necessary activities to promote products or services effectively. Our expert team analyzes the market and competition to determine the optimal budget required to meet business objectives and achieve maximum return on investment. Additionally, we provide a detailed breakdown of the costs required to perform all the previous activities, ensuring complete transparency and accountability. With our expert guidance and analysis, our clients’ A&P budget is optimized to drive results and meet objectives. |
| P&L Budgeting | Profit and Loss (P&L) management is critical for any business looking to maintain financial stability and growth. At Knowhow, we help companies manage their P&L statement effectively through revenue and cost management. Our expert team handles the development of the P&L statement, which summarizes the revenues, costs, and expenses incurred during a specified period. By carefully analyzing and optimizing revenue and cost management strategies, we enable businesses achieve profitability and sustainable growth. |
| Shipment Target | At Knowhow, we support our clients forecast their shipment targets for all listed products. We take into account various factors, such as distribution channels, store availability, listed items, visibility elements, promotional quantities, and FOC calculations, to develop accurate and achievable shipment targets. Our team uses advanced forecasting techniques and data analysis to ensure that businesses have a clear understanding of their inventory needs and can meet their customers’ demands efficiently. By partnering with Knowhow, businesses can streamline their shipment planning and forecasting processes, reduce costs, and improve overall efficiency. |
| Sales Target | At Knowhow, we understand the importance of setting achievable sales targets for businesses. Our team helps forecast sales targets for all listed products, taking into account various internal and external factors, such as distribution channels, store availability, listed items, visibility elements, promotional quantities, competition, etc. By utilizing advanced forecasting techniques and data analysis, we provide businesses with accurate and achievable sales targets. Our approach helps businesses optimize their sales and revenue streams, reduce costs, and improve overall profitability. |
| Total Budgeting | At Knowhow, we understand the importance of having a clear overview of all costs and budgets related to A&P and P&L management, as well as shipment and sales targets. Our team consolidates and develops all of these details into one comprehensive sheet, making it easy for businesses to track their expenses and revenues. We utilize advanced data analysis tools and forecasting techniques to develop accurate cost and budget estimates, including shipment and sales targets. By consolidating all the data into one sheet, businesses can easily monitor and track their performance against targets, identify areas for improvement, and make informed business decisions. |
| Trade Marketing Scorecard | Knowhow can create a comprehensive brand scorecard that provides monthly sales reports, allowing the company to measure the success of the plan. The scorecard includes important information such as monthly sales comparisons, top 10 SKU sales, category analysis, and top 10 competitors. By tracking this information, the client can gain insights into the performance of their brand and make data-driven decisions to improve their strategy.
We can provide trade marketing KPIs linked to the sales team to measure their performance. These KPIs include but not limited to :
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| Trade Marketing Workshop | Clients’ teams with the right knowledge and skills to succeed in the highly competitive trade marketing landscape. That’s why we offer tailored workshops ranging from 2 to 5 days, designed to educate and empower employees on the latest trade marketing processes and strategies. Our workshops not only cover the theoretical aspects of trade marketing, but also include practical sessions where participants get to use toolkits developed by our experts. We also provide comprehensive guidelines that your team can refer to even after the workshop has ended, ensuring that they continue to improve their trade marketing skills and drive business growth. With our workshops, you can be confident that your team will be well-equipped to make informed decisions and execute effective trade marketing campaigns that drive sales and increase your market share. |
| Marketing Software & Implementation | We develop a single platform to manage and oversee all marketing activities. This will include tracking store promotion quantities, managing and tracking market returns, monitoring the listing process, managing visibility rental contracts, and approving in-store sampling activities. Developing an email or newsletter automation software involves creating a tool that automates the process of sending emails or newsletters to a pre-defined list of subscribers. The software allows you to design and send newsletters, track email open rates and click-through rates, and manage your email subscribers. With an email or newsletter automation software, you can schedule your emails to be sent at specific times, segment your email lists, and personalize your email campaigns. This can help businesses save time and resources while effectively communicating with their customers and prospects. |